Web sites are a marketing tool for your business to create a company brand online. Web-design is the process of combining different skills and disciplines to produce a website. Your website will allow viewers to have better understanding about your business and will be a excellent marketing stratagy for your company.
A good website provides users a clear message of your company’s products or services and should have the following
characteristics:
- Users should be able to navigate your website easily and be able to find the information that they
need with ease. - Your website should be secure and avoid personal information being leaked.
- Your website’s design should be attractive comfortable for users to view.
- Your website should hold the user’s attention and have the user want to know more about your
company. - Your website should load quickly. Slow loading websites rank low on search engine results and drive away users.
- Your website needs to be professional. The layout of your website, the language used, colour and images must convey professionalism.
- The information that you are trying to convay needs to be direct and to the point.
A web designer should work closely with your company to understand your company’s values and
such values should be echoed throughout your company’s website. When your website has the above mentioned characteristics, it will help draw users attention, increase your company’s visibility and credibility.